Overly Creator was launched to provide an accessible, affordable and easy augmented reality creation platform.
When launching the platform in 2021, its founders, Ainārs Kļaviņš and Gatis Zvejnieks, already had more than a decade of combined AR industry experience.
Over the years, the duo saw how small and medium-sized (SME) businesses increasingly express interest in creating more immersive experiences to wow their audiences. However, with most tools on the market designed for corporate budgets and requiring skilled developers, AR often remained out of reach for smaller companies.
Even when do-it-yourself AR platforms started to pop up, they seemed to be missing the challenges AR amateurs faced. Augmented reality creation still implied a steep learning curve for those with limited resources or required small businesses to recruit technical team members.
The gap in the market inspired us, and we decided—in a world where every augmented reality platform tries to be like PhotoShop, we should be more Canva. We’ve squashed the high costs and scrapped code-based development by bringing Overly Creator to the market. Instead of creating barriers to entry for AR development, we created a tool where businesses with small teams can quickly and easily create compelling augmented reality experiences.
You mean the glasses for three eyes? The third eye is the lense that we constantly have with us – our phone camera. Our camera is also the window to the new, digitally-enhanced world that we can all build through augmented reality. It’s such an integral part of not only daily life but life at Overly as well, it just had to be part of the logo.
Līva Freidenfelde
Marketing Manager, Baltic Travel Group
“Baltic Travel Group is happy to work with such an advance and creative-thinking business. The team is very responsive and not only takes into account the needs of a client but helps to establish the best solution. Our collaboration led to our staff, clients, and partners being thrilled with BTG’s augmented reality Christmas card.”
Maija Prozorviča
Director, Ogilvy PR Latvia
“In a nutshell, collaboration with Overly is always very professional and pleasant.”
Uldis Cekulis
Uldis Cekulis, CEO at VFS Films
“You can sense that the Overly team love what they do and are fully invested in creating solutions that work as perfectly as possible. And due respect to Ainārs for his patience in taking us through the ABCs of augmented reality. It felt like an open university in the world of AR and its possibilities. The collaboration was very tolerant between us as the beginners and Overly as the professionals.”