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AR    /    AR media    /    political campaign

Magazine IR will never have as large advertising billboards as political parties during the election campaigns. However, they do have a desire to let voters know what politicians don’t say on the posters – what has been promised but not executed, unknown facts and real ratings. That is why Overly together with magazine IR created an augmented reality app through which anyone could “break open” politicians posters & see the full picture.

The project won two Adwards X awards in 2015.

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